Swiggy Hybrid Job Opportunities: Swiggy is hiring a Manager for Growth Marketing. The function entails growing and executing techniques to power consumer acquisition and retention. Key duties encompass reading marketplace trends, dealing with campaigns, and optimizing performance. The perfect candidate ought to have know-how in virtual marketing, data analysis, and past-practical collaboration.
- Job Description: Swiggy Hybrid Job Opportunities
- Company: Swiggy
- Salary: Not Disclosed
- Location: Bengaluru, Hybrid
- Qualification: Graduate
About Company:
Swiggy is one of India’s main online food transport systems, imparting a wide variety of services along with meal delivery, groceries, and quick trade. Founded in 2014, Swiggy has revolutionized the meals shipping landscape with its efficient logistics and person-pleasant app. It connects customers with many restaurants, making sure of speedy, reliable, and convenient shipping. Known for its modern generation and client-centric method, Swiggy keeps making bigger its offerings throughout principal cities, focusing on boom and enhancing the personal experience.
Swiggy Hybrid Job Opportunities Job Description:
As a Manager of Growth Marketing at Swiggy, you will strategize, plan, and execute virtual advertising and marketing and overall performance marketing projects throughout the platform’s multiple verticals. You will leverage records-driven insights to optimize media techniques, force purchaser acquisition, and beautify user reactivation efforts. The function calls for deep information on digital advertising strategies, especially Google Ads, Meta Ads Platform, and numerous different advertising and marketing channels.
Key Responsibilities:
Strategize and Execute Digital Marketing Campaigns:
- Plan and execute digital advertising and marketing activities throughout Swiggy’s verticals, which include Food, Instamart, and Dineout.
- Develop performance advertising strategies centered on visitor acquisition, purchaser acquisition, and reactivation efforts.
Media Strategy and Optimization:
- Use statistics-pushed insights from gear like AppsFlyer and different analytics platforms to plan media techniques that supply outcomes.
- Analyze traits and optimize media budgets to ensure media efficiency throughout campaigns.
- Continuously take a look at and optimize ad creatives, focused on techniques, and bidding to maximize efficiency.
Campaign Optimization and Performance Tracking:
- Set clear, measurable KPIs associated with purchaser acquisition costs, conversion fees, click-on-through prices (CTR), and different key metrics.
- Optimize digital creatives and advert sets throughout systems to improve overall performance.
- Provide normal reporting on marketing campaign performance and developments, offering actionable insights and guidelines for future campaigns.
Attribution and Segmentation:
- Implement and manage attribution fashions to apprehend the effect of advertising campaigns across extraordinary channels.
- Develop segmentation techniques to supply personalized marketing messages to specific client segments across virtual systems.
Emerging Trends and Techniques:
- Stay present day at the modern-day virtual advertising developments, platform updates, and algorithm changes (especially in Google Ads and Meta Ads).
- Identify new opportunities for digital growth and installation of superior techniques to enhance ad relevance, landing page first-class, and advert optimization techniques.
Stakeholder Management and Collaboration:
- Work carefully with inner teams, which includes product, analytics, and content material, to ensure alignment of marketing strategies with Swiggy’s commercial enterprise desires.
- Collaborate with move-purposeful groups to ensure a certain clean execution of advertising campaigns.
- Manage external companions and vendors to execute campaigns correctly.
Continuous Improvement and Learning:
- Foster a culture of non-stop mastering and development in the crew by sharing exceptional practices, checking out new techniques, and optimizing current techniques.
- Analyze past campaigns and use insights to refine future strategies.
Skills and Competencies:
Analytical Skills:
- Strong capacity to interpret records and extract actionable insights.
- Experience in the use of analytics systems like Google Analytics, AppsFlyer, etc., to assess marketing campaign overall performance.
- Expertise in putting in and reading conversion funnels, and optimizing customer trips to enhance performance.
Digital Marketing Expertise:
- In-intensity knowledge of the paid advertising atmosphere, which includes Google Ads, Meta Ads, and other principal virtual advertising and marketing platforms.
- Experience with special advert codecs, which include search, show, video, buying, and remarketing campaigns.
- Ability to leverage segmentation and personalization techniques across virtual channels to enhance concentrated on and advert relevance.
Campaign Management:
- Proven potential to set and manipulate KPIs, track overall performance, and optimize advertising efforts to enhance metrics like CTR, conversion quotes, and consumer acquisition prices.
- Experience in jogging high-budget campaigns with information on media efficiency and optimization techniques.
Collaboration and Communication:
- Excellent communique skills, with the ability to articulate strategies and marketing campaign outcomes to stakeholders in any respect degrees of the enterprise.
- Ability to work go-functionally with product, content, design, and analytics teams to make sure advertising and marketing projects align with broader company targets.
Project Management:
- Ability to control more than one initiative simultaneously and meet closing dates.
- Self-pushed with a sturdy bias for action and the capacity to paint effectively in a fast-paced, startup-like surrounding.
Adaptability and Innovation:
- A passion for mastering and staying on the pinnacle of today’s trends in digital marketing.
- Creative thinker with the ability to discover revolutionary answers to complex demanding situations.
Qualifications:
Educational Background: A bachelor’s degree in Marketing, Business Administration, Engineering, or a related field. A master’s degree or MBA is a plus, but not required.
Experience:
- 4+ years of experience in a growth marketing, performance marketing, or digital marketing role, preferably in B2C consumer tech or e-commerce companies.
- Hands-on experience with Google Ads, Meta Ads, and other performance marketing tools.
- Familiarity with attribution models, segmentation, and personalized marketing strategies.
Benefits at Swiggy:
- Health and Wellness: Comprehensive health insurance plans, which include clinical, dental, and imaginative and prescient coverage for employees and their families.
- Work-Life Balance: Flexible working hours and remote work options to preserve healthy lifestyle stability.
- Learning and Development: Opportunities for non-stop getting to know with access to schooling programs and skill improvement resources.
- Employee Stock Options: Stock alternatives allow employees to have a stake in the employer’s increase and fulfillment.
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