Job Description
As the Group Marketing Manager, you’ll oversee the development and implementation of in-store marketing and promotional plans that force sales, decorate guest engagement, and simplify store operations. You will paintings carefully with numerous teams, which include vending, digital advertising, and vendor partners, to create impactful marketing campaigns that aid our business targets. Your leadership could be vital in coordinating promotional activations and making sure that our advertising efforts are efficaciously incorporated throughout all channels.
Key Responsibilities
- Strategic Marketing Development: Group Marketing Manager Leads the advent and execution of advertising strategies that drive conversion and guest engagement. You will analyze marketplace traits and patron insights to inform your techniques and ensure they align with our standard business goals.
- In-Store Marketing Management: Oversee the creative layout, manufacturing, and distribution of factor-of-buy (POP) substances for all 7-Eleven shops throughout Canada. You will collaborate with printers and designers to make certain timely and impactful delivery of month-to-month advertising kits.
- Promotional Coordination: Group Marketing ManagerManage all promotional activations, inclusive of dealer promotions and proprietary campaigns. You will coordinate the combination of virtual and loyalty projects into the in-shop marketing plan, enhancing the overall client experience.
- Digital Engagement: Plan and execute digital menu board and infotainment display activations to aid guest verbal exchange and engagement. Collaborate with the virtual group to optimize the guest path to buy and force cellular engagement.
- Research and Testing: Group Marketing ManagerConduct studies and gathers records from in-shop checks to assess the effectiveness of advertising and marketing projects. You will enforce permanent hardware and inserts to improve move-merchandising and purchaser communique.
- Inventory Management: Maintain and control the inventory of everlasting POP materials, making sure that every store is prepared with important marketing gear. You will oversee the ordering technique and manage expenses to live inside the price range.
- New Store Promotions: Group Marketing Manager Coordinate and execute promotional programs for brand-spanking new shop openings, including POP substances, flyers, and digital coordination. Ensure that each one new stores are prepared with the required marketing substances and training.
- Collaboration and Communication: Group Marketing Manager Work carefully with internal groups, such as the National Communications Manager and Category Managers, to collect insights and ensure alignment on marketing tasks. You can even liaise with external companions, consisting of printers and designers, to execute advertising plans successfully.
Qualifications
To achieve success in this function, candidates need to own the following qualifications:
- Educational Background: A Bachelor’s Degree in Marketing, Business Administration, or a related subject is preferred. A minimum of 3 years of applicable enjoy in advertising or advertising is needed.
- Marketing Expertise: Proven enjoy in growing and executing advertising techniques that drive sales and consumer engagement. Familiarity with in-store marketing and promotional planning is crucial.
- Creative Skills: Strong innovative design skills and the potential to manage innovatively from idea to execution. You must have reveled in operating with agencies and carriers to provide extraordinary advertising substances.
- Analytical Skills: Ability to research market tendencies and consumer statistics to tell marketing strategies. Strong problem-solving skills and the potential to make records-pushed choices are critical.
- Communication Skills: Excellent written and verbal verbal exchange abilities are vital for powerful collaboration with internal groups and outside companions.
- Organizational Skills: Strong organizational abilities and interest to element to manipulating multiple projects and cut-off dates correctly.
