As a Brand Manager Job Opportunity at NIVEA, you’ll play a pivotal role in the utilization of elegance boom and organization ordinary performance in India. Your duties encompass studying marketplace tendencies, dealing with budgets, developing strategic plans, and ensuring the best execution of product launches and re-launches. Brand Manager Job at NIVEA You’ll paintings cautiously with move-purposeful businesses, which encompass SCM, profits, finance, and regulations, to align tactics and supply commercial enterprise business enterprise desires. Brand Manager Job at NIVEA With a focal point on consumer insights, you’ll lead initiatives to enhance the emblem’s usual performance, decorate P&L, and boom virtual marketing and marketing strategies.
- Job Description: Brand Manager Job at NIVEA
- Role: Brand Manager
- Company: NIVEA
- Experience: 3 – 6 Years
- Salary: ₹ 25-40 Lacs P.A
- Location: Mumbai
Brand Manager Job at NIVEA
The Brand Manager Job at NIVEA is accountable for ensuring the brand’s success through strategic making plans, marketplace studies, financial manipulation, and pass-useful collaboration. Brand Manager Job at NIVEA They act because of the logo’s custodian, using growth at the same time as retaining a customer-centric approach. As a Brand Manager Job at NIVEA, you will oversee know-how of the marketplace landscape, opposition, and sophistication developments in India. Your primary attention is probably using category growth via actionable insights and flow-functional collaboration.
Annual and Day-to-Day Business Management
Market Analysis: Conduct whole quantitative and qualitative research to research the logo, category, competition, and marketplace.
Strategic Initiatives: Identify troubles and opportunities, Brand Manager Job at NIVEA take possession of business enterprise-essential tasks, and power elegance growth for the marketplace unit (MU).
Performance Monitoring: Consistently observe commercial enterprise overall performance, marketplace dynamics, and competition for month-to-month reviews.
Plan Development: Develop, put into effect, and control the Annual Business Plan and Product Marketing Plan for several logo businesses (BGRs).
Budget Ownership: Manage Brand Manager Job at NIVEA the marketing and advertising finances for the India MU and make sure inexperienced allocation to maximize ROI.
P&L Management: Take ownership of earnings and loss regular overall performance to advantage enterprise goals.
Data-Driven Decision Making: Prepare opinions to reveal and examine the logo overall overall performance. Use insights to initiate Business Development Initiatives (BDI).
Cross-Functional Collaboration: Work carefully with delivery chain manipulation (SCM), earnings, finance, and extraordinary departments to make sure a successful product launches and re-launches.
Price Strategy: Support the Marketing Manager in devising and refining pricing techniques.
Regulatory Alignment: Lead harmonization strategies for India to align claims, make certain criminal compliance, and collaborate with stakeholders for regulatory approval.
Knowledge Sharing: Share exquisite practices, campaigns, and property throughout the India MU worldwide locations.
Financial Forecasting: Prepare forecasts for emblem spanking new product improvement (NPD) submissions and sturdy approvals through impactful suggestions.
Category Insights: Analyze internal earnings facts, marketplace developments, and competitor sports to pick out opportunities.
Media and Communication
Media Strategy: Collaborate with media and digital organizations to define optimized media techniques aligned with the organization’s desires.
Digital Marketing: Focus on PIM rankings, precision advertising, and marketing, and reaching key digital not unusual basic overall performance symptoms (KPIs).
Communication Planning: Work with the Category Manager to conform and put in force conversation techniques, ensuring seamless execution at some stage in talents.
Innovation and Problem-Solving: Drive modern-day solutions through deep consumer expertise and deal with roadblocks in projects proactively.
Key Competencies
- Strong analytical, strategic wondering, and assignment management abilities.
- Energetic, adaptable, innovative, and outcomes-pushed mind-set.
- Excellent interpersonal and communique capabilities.
- Proficiency in English (written and spoken) and superior computer literacy.
Key Skills for a Brand Manager at NIVEA
1. Strategic Thinking
- Ability to analyze marketplace dispositions, turn out to be aware of possibilities, and formulate techniques to strain brand growth.
- Expertise in setting extended-term goals and aligning them with business enterprise objectives.
2. Market Research and Analysis
- Strong expertise in marketplace dynamics, class developments, and competitor sports activities.
- Skilled in deciphering quantitative and qualitative statistics for actionable insights.
3. Project Management
- Proficiency in planning, executing, and monitoring logo duties.
- Effective at handling timelines, and assets, and go with the flow-realistic corporations.
4. Financial Acumen
- Experience in coping with budgets, P&L performance, and economic forecasting.
- Ability to allocate property correctly to maximize ROI.
5. Communication Skills
- Excellent verbal and written conversation talents.
- PBrand Manager Job Opportunity at NIVEA | Apply Right Now 2025roficiency in crafting impactful displays and influencing stakeholders.
6. Digital Marketing Expertise
- Knowledge of digital systems, precision advertising, and advertising, and reaching digital KPIs.
- Experience in working with media and virtual businesses for marketing marketing campaign development.
7. Consumer Insight and Innovation
- Strong know-how of purchaser behavior and choices.
- Ability to innovate and boom answers primarily based totally on patron insights.
8. Cross-Functional Collaboration
- Skilled in running with SCM, income, supply chain, finance, and regulatory groups.
- Proficient in harmonizing efforts at some stage in features to advantage commonplace dreams.
9. Leadership and Teamwork
- Strong control features with the capacity to inspire and lead teams.The collaborative mindset to paintings efficiently in numerous agencies.
10. Adaptability and Problem-Solving
- Resilient and adaptable in dynamic industrial enterprise business enterprise environments.
- Strong hassle-solving capabilities to address disturbing conditions and roadblocks effectively.
Roles and Responsibilities of a Brand Manager Job at NIVEA
Strategic Leadership
- Define and position into impact techniques to power class increase and help market presence.
- Analyze the aggressive panorama and become privy to possibilities for logo differentiation.
Market Research and Insights
- Conduct in-intensity market studies (quantitative and qualitative) to apprehend patron conduct, opportunities, and trends.
- Monitor competition sports activities and market dynamics to comply with strategies correctly.
Business Planning and Management
- Develop and execute the Annual Business Plan and Product Marketing Plan.
- Own and manage the P&L to make certain economic objectives are met.
- Forecast earnings, put together economic reports, and examine normal universal overall performance in the route of dreams.
Cross-Functional Collaboration
- Work intently with SCM, income, delivery chain, and finance businesses to ensure seamless product launches and re-launches.
- Collaborate with regulatory businesses to align claims and ensure compliance with Indian legal guidelines.
- Partner with worldwide groups to harmonize advertising and advertising and marketing techniques and proportion outstanding practices.
Marketing and Campaign Management
- Developed and positioned into impact 360-degree marketing and advertising campaigns to benefit logo goals.
- Work with media and digital agencies to lay media techniques and optimize spending.
- Focus on precision marketing, virtual KPIs, and patron engagement.
Innovation and NPD Management
- Drive the ideation and release of recent merchandise (NPD) based totally on patron desires and marketplace gaps.
- Prepare economic forecasts and everyday approvals for NPD submissions.
Performance Monitoring and Reporting
- Analyze brand regular overall performance the usage of key metrics and provide actionable insights.
- Prepare reviews and shows for month-to-month reviews and stakeholder conferences.
Budget Management
- Own and manage the advertising and marketing finances, ensuring superior useful aid allocation.
- Track charges and maximize ROI from advertising and marketing and marketing and marketing and advertising and marketing investments.
Consumer Engagement
- Develop techniques to enhance emblem loyalty and consumer retention.
- Innovate based totally on customer insights and comments to cope with ache factors and enhance satisfaction.
Regulatory Compliance
- Lead the harmonization method for India, ensuring alignment with network prison tips and guidelines.
- Prepare and add claims for approval and maintain compliance documentation.
Team Leadership and Development
- Mentor and manual junior institution participants to make certain professional increases and information improvements.
- Foster a collaborative and excessive-performing group surroundings.
Innovation and Problem Solving
- Proactively choose out and deal with annoying situations in challenge execution.
- Brand Manager Job at NIVEA Introduce progressive thoughts to enhance advertising and advertising marketing effectiveness and emblem positioning.
Event and Campaign Execution
- Plan and execute product release activities, promotions, and advertising and marketing sports.
- Coordinate with outside companions and carriers to make certain easy implementation.
Media Planning and Digital Marketing
- Design and oversee digital campaigns that align with customer trips.
- Focus on accomplishing immoderate PIM scores and Brand Manager Job at NIVEA assembly precision advertising and marketing and advertising and advertising and marketing goals.
Stakeholder Engagement
- Communicate the Brand Manager Job at NIVEA efficaciously with internal and outside stakeholders to align dreams.
- Build robust relationships with businesses, organizations, and partners for an achievement collaboration.
Benefits at NIVEA
Comprehensive Health Insurance: Access to medical, dental, and imaginative and prescient insurance for personnel and their households.
Work-Life Balance: Flexible painting hours and a ways flung strolling opportunities.
Career Development: Access to training programs, workshops, and control development tasks.
Wellness Programs: Mental health aid, health memberships, and strain control assets.
Employee Discounts: Discounts on NIVEA products and partner producers.
Retirement Plans: Competitive pension schemes and retirement benefits.
Parental Leave: Generous maternity, paternity, and own family leave rules.
Performance Bonuses: Incentives and rewards for reaching commercial enterprise desires.
Diversity and Inclusion: A supportive environment promoting fairness and collaboration.
Sustainability Initiatives: Opportunities to interact in green responsibilities and community outreach.
Company Overview
NIVEA, an international leader in pores and pores and pores and skin care, has been trusted by way of hundreds and hundreds for over a century. Founded by way of Beiersdorf in 1911, the brand is renowned for its revolutionary, first-rate products that cater to diverse skin sorts and goals. With a task to sell care, take delivery of as actual with, and well-being, NIVEA offers a wide variety of answers, which includes body lotions, lotions, deodorants, and sunscreens. The emblem constantly emphasizes sustainability and current-day studies, making it a circle of relatives called in over 2 hundred countries.
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