- Position Title: Senior Digital Media Specialist
- Company: Google
- Degree: MBA/Any Graduate
- Salary: INR 3-7/- LPA
- Location: Various Locations
- Employment Type: Full-Time
- Experience Required: 2+ years in virtual media, advertising
- Department: Marketing/Media
- Reports To: Head of Digital Marketing
Company Overview:
Google is one of the most recognized era companies in the global, running at the vanguard of digital innovation. Known for our advanced are searching for engine, we’ve expanded our gather into marketing and advertising and marketing, AI, cloud computing, hardware, and some virtual products and services.
Google’s task is to put together the region’s statistics and make it universally to be had and beneficial. To keep accomplishing this, we’re searching for an expert and fairly expert Senior Digital Media Specialist to join our crew.
Position Summary: Senior Digital Media Specialist
As a Senior Digital Media Specialist, you may lead the making of plans, execution, and optimization of digital marketing efforts all through severa structures. You will play a key feature in elevating Google’s digital presence and contributing to the increase and achievement of numerous services and products.
This position requires in-depth knowledge of virtual media, which includes paid seek, social media, programmatic advertising and advertising, and show marketing and advertising and marketing. You may even collaborate with internal organizations and outside partners to ensure that Google’s virtual advertising strategies are aligned with industrial agency goals and resonate with the aim marketplace.
Key Responsibilities: Senior Digital Media Specialist
1. Strategic Planning and Campaign Development
Lead the development and execution of complete digital media strategies.
Work intently with the wider marketing and product corporations to align virtual media campaigns with enterprise desires.
Identify opportunities to beautify marketing marketing campaign average usual performance, purpose market engagement, and conversion prices.
Develop virtual media plans in the course of a couple of channels collectively with Google Ads, YouTube, Display, Search, Social Media (Facebook, Instagram, Twitter, LinkedIn), and Programmatic Advertising.
Ensure the implementation of advanced target market segmentation and centered on strategies to optimize reap and engagement.
Set clear KPIs for every advertising campaign and use information-driven insights to adjust techniques as crucial.
2. Campaign Execution and Optimization
Manage give-up-to-give-up execution of virtual advertising campaigns from concept to deployment.
Oversee the setup of digital media campaigns, which includes contemporary courses, media looking for, and A/B attempting out of commercials.
Implement advertising marketing and marketing advertising campaign tracking mechanisms and frequently examine common performance facts to offer insights on ROI, engagement, and consumer behavior.
Use actual-time reporting gear to display key usual general overall performance metrics and optimize campaigns for optimum efficiency and effectiveness.
Lead optimization efforts with the resource of refining target market focused on, ad codecs, placements, and revolutionary content cloth cloth.
3. Cross-Channel Management
Coordinate virtual advertising and marketing and advertising and marketing efforts all through severa structures to hold a cohesive logo presence.
Leverage a mixture of paid media channels which include shows, and videos, and are trying to find, social, and close-by advertising and marketing to advantage targets.
Stay knowledgeable about growing virtual marketing and marketing and advertising and marketing trends and compare new generations, devices, and structures that may be included in current-day strategies.
Ensure consistency in messaging and branding for the duration of all digital channels.
Collaborate with modern agencies to deliver wonderful, enticing content material fabric for all digital campaigns.
4. Stakeholder Management and Collaboration
Serve as the primary factor of contact for all virtual media-associated responsibilities and collaborate with key stakeholders across the business enterprise.
Work with bypass-useful corporations, inclusive of information analytics, product, and income companies, to make certain alignments among media strategies and broader advertising goals.
Partner with outdoor businesses and vendors to optimize media shopping for progressive offerings.
Present advertising and marketing campaign effects and usual overall performance insights to management businesses, imparting suggestions for development and destiny boom.
5. Budget Management and Reporting
Develop and manipulate the digital media rate range, making sure rate-powerful execution of all campaigns.
Track and allocate the price range efficiently all through channels to maximize ROI.
Provide focused, facts-driven opinions on advertising advertising campaign performance, which encompass spend, conversions, and client acquisition expenses (CAC).
Create quarterly performance evaluations to expose traits, insights, and boom possibilities.
6. Team Leadership and Mentoring
Lead and mentor a set of junior virtual media specialists, presenting guidance, help, and education.
Foster a subculture of non-stop reading and innovation inside the employer, encouraging experimentation and data-pushed choice-making.
Collaborate with HR in hiring, schooling, and performance opinions of group individuals.
Required Skills and Qualifications: Senior Digital Media Specialist
Educational Background
Bachelor’s diploma in Marketing, Advertising, Communications, or a related location. A Master’s degree in Digital Marketing or an MBA is a plus.
Work Experience
A minimum of 2+ years of enjoy in digital media technique and execution.
Proven enjoy operating with massive-scale digital campaigns across multiple channels.
Previous experience in dealing with paid are looking for, social media, display advertising and marketing advertising and marketing, and programmatic looking for.
Experience in a control or supervisory feature, handling agencies or outdoor corporations.
Technical Skills
Expertise in digital media systems alongside aspect Google Ads, Facebook Ads, YouTube, Twitter Ads, LinkedIn, and Programmatic Buying systems.
Strong knowledge of media looking for, name-for-issue systems (DSPs), real-time bidding (RTB), and statistics management platforms (DMPs).
Proficient in information assessment and reporting equipment like Google Analytics, DoubleClick, Adobe Analytics, and particular 1/3-birthday party analytics structures.
Strong abilties in budgeting, forecasting, and ROI assessment.
Familiarity with search engine advertising/SEM strategies and tools like Moz, SEMrush, or Ahrefs.
Knowledge of A/B finding out, conversion charge optimization (CRO), and common performance tracking equipment.
Soft Skills
Strong management capabilities with the functionality to control a group and foster collaboration in some unspecified time in the future of departments.
Excellent verbal and written verbal exchange abilities, with the capability to provide information insights clearly and concisely to stakeholders.
Highly organized and element-orientated, with the potential to manipulate a couple of campaigns concurrently.
Ability to thrive in quick-paced surroundings and adapt fast to changes.
Creative trouble-solving competencies, with an ardor for innovation and a new era.
Strong relationship-constructing competencies with every inner organization and outdoor provider.
Preferred Qualifications
- Experience jogging in an excessive-growth, fast-paced surroundings like era, e-trade, or media.
- Familiarity with gadget studying and AI-driven advertising techniques.
- Certifications in Google Ads, Facebook Blueprint, and fantastic applicable virtual advertising equipment.
- Experience with automation tools to streamline digital advertising and advertising and marketing operations.
Career Growth and Development Opportunities
Google is devoted to fostering boom and development for all employees. As a Senior Digital Media Specialist, you could have the possibility to influence cutting-edge-day virtual campaigns that have a worldwide effect.
You can be part of a dynamic institution in which your contributions are valued, and you could take ownership of immoderate-profile digital projects. Furthermore, you may have to get proper access to Google’s massive professional improvement sources, which encompass inner guides, mentorship programs, and conferences.
Why Join Google Senior Digital Media Specialist?
- Innovation-Driven Environment: Work at a business agency diagnosed for pushing the boundaries of generation and digital marketing and marketing and advertising and marketing.
- Global Impact: Be part of campaigns that advantage loads and hundreds of users around the globe.
- Career Advancement: Google gives incredible opportunities for professional boom, collectively with lateral and vertical mobility in the company.
- Inclusive Culture: Google values variety and inclusion and is devoted to building personnel that display the arena.
- Competitive Benefits: Google gives competitive sales applications, health benefits, retirement plans, and worker well-being programs.
How to Apply for Senior Digital Media Specialist?
If you’re a digital media expert with a passion for innovation and a desire to make an impact, we encourage you to apply for the Senior Digital Media Specialist function at Google. To observe, please visit our careers web web page and put up your resume at the side of a cover letter detailing your revel in and why you’ll be a remarkable shape for this position.
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